Mo (Maureen) Kanwisher
Mo combines her 30+ years of management experience as a consultant, marketer, speaker, facilitator and instructor to provide strategic consulting to business founders, owners, presidents and top management in B2B companies. With past positions in a Fortune 100 company to tech startups she has a stunning array of expertise and understanding of software, high-tech, aerospace, medical device, heath care, non-profit, and professional service industries.
This enables her to strategically source ideas from a variety of perspectives and apply them in ways not commonly found in some industries. Mo is a natural connector. She connects clients to customers, messages to audiences, opportunities to problem solvers and people who need to know each other.
Whether you call me a consultant or coach, the result is the same: I help tech business leaders improve their bottom line by working with you to attack and solve business challenges.
A sought-after speaker, Mo connects with audiences and keeps them engaged with thought provoking ideas and learning they can implement that day. As an instructor and facilitator, Mo creates relationships with ease and immediately begins offering value to groups in a casual, yet serious manner. She is easy going, yet professional and a fanatic for customer care, knowledgeable, generous with her focus and time.
Mo founded the Momentum Business Advisors™ (m.b.a.) which functions as a business advisory board for business owners and presidents. The m.b.a. is a valued resource to end isolation and challenge owners to shake up their way of thinking to allow for new ideas, creativity and problem solving.
In summary: Mo helps business leaders get unstuck and move forward to grow their businesses.
Hands on guidance for leaders and their team to zero-in on what they need to do to achieve their goals for the year or next few years. Special attention to aligning the goals with the tactical actions and eliminating what does not align. You come away with a workable “to do” list – not a volume that sits on a shelf. Follow up and accountability for completion included.
Marketing is more than social media. In some cases, I don’t recommend using social media at all for your business. Work on what marketing effort is the right fit for your target customer, your brand, style and budget. There are hundreds of ways to market your business – we just need to find the one or two that works for you, your products and your customers.
Mo will conduct interviews with customers, potential customers, and stakeholders to provide insights and validate your product or service offerings. Customer discovery is vital to
One of the most challenging areas of business is validating your positioning and appropriate pricing. I can provide competitive analysis of pricing and help you establish the right price for your product(s) in each segment. The lowest price doesn’t always win and people will pay for value when you solve a problem they need addressed.
When and how you launch a product matters! Mo has launched over 30 products and helped clients with hundreds of other business and product launches. Determining how to go to market, initial pricing, setting up channels, compensating sales and channel partners, marketing and advertising strategies are a few of the areas that need consideration when you launch a product.
Brainstorming and ideation for developing alliances with key business partners. Value proposition development to support your position on why to partner with you.
Virtually or in person, Mo can lead events to build teamwork, collaboration, and trust. Professionally facilitated sessions will be designed to achieve the results needed by your organization. We can create a program with a series of meetings or choose a full day program. Design Thinking, Business Model Canvas and other important tools can be used to develop your team.
Hands on guidance for leaders and their team to zero-in on what they need to do to achieve their goals for the year or next few years. Special attention to aligning the goals with the tactical actions and eliminating what does not align. You come away with a workable “to do” list – not a volume that sits on a shelf. Follow up and accountability for completion included.
One area of expertise is translating tech talk into compelling solutions for business buyers to understand and adopt. If you are pitching for investment or in pitch competitions, please spend some time with me to help articulate that message so it resonates with your audience. I help develop the script and key messages as well as kick-ass PowerPoint decks to drive your message home.
Not only do you need a product roadmap to guide your internal development efforts, but you need to show prospects and customers your direction and plans. I can help you develop a roadmap that ensures your customers they make the right choice when they buy from you and make certain your development aligns with your customers’ needs.
Sometimes, owners and founders just need someone to talk to! Mo offers one to one sessions to determine actions, grapple with options to address an issue, talk through opportunities and brainstorm responses and provide accountability. Consultations are confidential (of course!) and can be arranged however often you feel is necessary.
To hire your own sales force or create sales channels is a big decision – each with distinctive pros and cons. Mo will help you determine the best solution for your situation to ensure the most profitable route to go to market.
Awarded a Phase 2 SBIR and need help with your commercialization plan? Mo can help you with whatever you need. Whether you need a template for a commercialization plan or guidance for you to write the plan yourself or if you choose to subcontract Mo to write your SBIR commercialization plan, Mo can meet you wherever you need assistance.
If you want to take your team off site to concentrate on efforts such as strategic planning, product training or leadership development, Mo will work with you to plan and produce a program that fits your budget and style and delivers results. Site location, logistics, content, facilitation are all included.
Nearly every service Mo offers can be included in TABA funds provided by SBIR programs. If you have received an SBIR grant from any US government agency and have questions about the TABA funds available to you, please contact Mo for a quick overview.